Mac: in the app, through the Mac App Store. Windows: on the web, on your account page — the Windows app opens it for you. The Microsoft Store permits this for non-game apps, and the listing says so. Either way it is one subscription on one account. Buy it on your Mac and sign in on your PC and Pro is already there, and the other way round.

Magic Rename — Support

Q: What if I renamed the wrong folder?

Click Undo Last Rename. It restores every original name from the batch you just applied, in one step. The undo record lives with the app, so it survives closing the window but not moving or renaming the files again by other means — if something else has touched a file in the meantime, Magic Rename tells you which ones it could not put back rather than guessing.

Q: I paid, so why does the app still show the free limit?

Choose Restore Purchases in the app, and make sure you are signed in with the same account you bought with — a purchase belongs to the account, not to the machine. On a Mac, also confirm you are using the same Apple Account that made the purchase. You can see what your account currently holds on the account page. If it still does not unlock, email us the receipt and we will sort it out.

Q: How do I cancel my subscription?

Cancelling is handled by whoever took the payment: Bought on a Mac: System Settings → Apple Account → Subscriptions. Bought on the web (Windows): your account page, using the manage link there. Pro keeps working until the end of the period you have already paid for, and then the app returns to the free tier. Nothing is deleted and no file is touched when a subscription ends.

Last updated: October 2026 · Covers Magic Rename for macOS and Windows

Ask us anything: info@softflourish.com — or use the contact form.
We answer within one business day (Mon–Fri, U.S. Pacific Time).

What to include

None of this is required, but it usually saves a round trip:

Your platform and OS version — macOS or Windows
The app version, from the About panel
Whether you signed in with Google or with an email address and password
What you did, what you expected, and what happened instead

Please don't send us the files you were renaming. Magic Rename reads them on your own computer and we never receive them — we'd rather keep it that way. A screenshot of the preview list, with anything sensitive covered, is usually enough.

How does Magic Rename decide on a name?

It reads the file. A photo goes through image recognition, a scan or screenshot through OCR, a PDF through its embedded text layer, a Word or Excel document through the text inside it, and a video through sampled frames and its metadata. What comes out of that is turned into a short descriptive name in the style you picked. A folder is named from what a few of the files inside it share, and if you have named people in the People window, their names lead the name of any photo, video or folder they appear in.

All of it happens on your machine. No file, no file name, no document text, no face and no person’s name is ever uploaded. The one thing you can choose to send: on some Macs and PCs, Pro members can turn on Soft Flourish AIin Options. It is off until you turn it on and confirm, and then only a few detected words (for example “invoice”, “Acme”) and your naming note are sent to phrase the name. Nothing sent is stored. Pro includes 2,000 Soft Flourish AI names a month.

What if a proposed name is wrong or unhelpful?

Nothing is renamed until you say so — that is what the preview is for. Edit any proposed name in place before applying, or uncheck the row to leave that file alone. If a whole batch reads badly, try a different tone or a shorter name length in Options: a “descriptive” run on a folder of near-identical photos will repeat itself, where “minimal” plus numbering usually will not. Files the app cannot read anything useful out of — an empty document, a scan with no legible text — fall back to their metadata rather than inventing something.

What if I renamed the wrong folder?

Click Undo Last Rename. It restores every original name from the batch you just applied, in one step. The undo record lives with the app, so it survives closing the window but not moving or renaming the files again by other means — if something else has touched a file in the meantime, Magic Rename tells you which ones it could not put back rather than guessing.

What does the free version do?

Everything. There is no locked feature, no watermark, and no ads — the free plan renames 15 files in your first 30 days, then 5 files per calendar month. Magic Rename Pro is $4.99 per month and removes the limit. Previewing, analyzing, and undoing are always free and unlimited; only applying a rename counts.

How do I buy Pro?

Where you use it	Where you buy it
Mac	In the app, through the Mac App Store.
Windows	On the web, on your account page — the Windows app opens it for you. The Microsoft Store permits this for non-game apps, and the listing says so.

Either way it is one subscription on one account. Buy it on your Mac and sign in on your PC and Pro is already there, and the other way round.

I paid, so why does the app still show the free limit?

Choose Restore Purchases in the app, and make sure you are signed in with the same account you bought with — a purchase belongs to the account, not to the machine. On a Mac, also confirm you are using the same Apple Account that made the purchase. You can see what your account currently holds on the account page. If it still does not unlock, email us the receipt and we will sort it out.

How do I cancel my subscription?

Cancelling is handled by whoever took the payment:

Bought on a Mac: System Settings → Apple Account → Subscriptions.
Bought on the web (Windows): your account page, using the manage link there.

Pro keeps working until the end of the period you have already paid for, and then the app returns to the free tier. Nothing is deleted and no file is touched when a subscription ends.

Do I need an account?

Only to buy Pro or to carry it to another machine. Renaming — including the free monthly allowance — works with no account and with no internet connection at all. The app contacts the network only to sign you in, to ask whether your subscription is active, and — if you are on Pro and turn it on — to phrase names with Soft Flourish AI.

How do I delete my account and data?

Email info@softflourish.com from the address on the account, with the subject “Delete Magic Rename account”, and we delete the account record and its subscription status within 30 days.

There is very little to delete: the account holds your email address and whether Pro is active. Your files, their names, and everything Magic Rename read out of them only ever existed on your own computer, so they were never ours to delete. Deleting the account does not cancel a subscription bought through the Mac App Store — cancel that under Subscriptions first, or it will keep renewing.

Privacy and terms

The full Privacy Policy and Terms of Use apply to Magic Rename. The short version is on this page already: the app analyzes your files locally, has no telemetry and no analytics, and sends nothing about your files anywhere.